Our Pet Owners List lets Water Dealers reach this lucrative market.
Did you know Sixty-seven percent of U.S. households, or about 85 million families, own at least one pet? This is according to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association (APPA). This is up from 56 percent of U.S. households in 1988, which was the first year the survey was conducted.
According to the APPA’s latest market research, US pets include 90 million dogs and 94 million cats.
Americans will spend over $61.2 billion on their pets in 2018. The top spend categories include: food, supplies/OTC medicines, veterinarian care, new adoptions and pet purchases. Plus – we can add in pet services, like grooming, boarding, dog walking and dog-sitting.
On average, Pet Owners spend $1,600.00 per year on their Dogs, $1,200 per yer on their Cats.
Everyone’s Pet Deserve Quality Water
This list gives dealers in markets that have a high percentage of empty-nesters a creative invitation into the home. Affluent empty-nesters will spare no expense for the care & comfort of their pets. Make sure your copy includes tips on hydration – it’s vital for pets to have enough water to keep them healthy and happy.
In terms of offer – consider including a pet-themed premium. An over-sized postcard with a great photo of a dog, mailed to dog owners that offers a dog-themed premium will definitely get attention.
Select Homeowners with dogs, cats or birds…..or pet owners in general. All pet owners are great water treatment prospects…..dog owners especially.
A note on branding – if your dealership features an animal on your truck – you will definitely want to target market to this very niche group.
In Home Sales Presentation Tip
When you do the home visit, offer the dog 2 options – tap water and filtered water. The dog will always choose the filtered water!
Why Pet Owners are TOP Prospects for Water Filtration – Final Answer
Remember, if you wouldn’t drink the water coming out of the faucet, you probably shouldn’t give it to your dog. And if the city government tells you not to drink the water, your dog shouldn’t drink it either.