Water Quality Dealers Mail to Families in August
Many Families with children are focused on getting their children ready and off to school for the Fall. Water Dealers need to use this in their marketing.
This is the right time to mail an eye-catching postcard to homeowners with children, offering a fabulous personalized back-to-school premium. Add in timely messaging and you have hit all the touch points of a winning direct mail piece.
Then, broaden your campaign. Email the same message to those Families with Children households where email addresses are available. Upload those same email addresses to Facebook and reach them via that marketing channel as well. Using multiple channels increases your response rate dramatically.
This is the way to reach the right people at the right time.
BTW – Don’t let your message simply be about selling a system. This is your chance to be a real resource and develop a relationship with your prospect. Provide back-to-school hydration tips, suggestions for flavoring water, news about the local water supply, tips on cleaning the bottles the kids bring to school every day. Remember, you are the water expert in your area.
Visit WaterProspects.com, the section of the Dataman Group Direct website dedicated to the Water Quality Industry. You will find more tips on how water quality dealers mail to families and generate leads for their dealership on a daily basis.