This hospital marketing case study features Palomar Health
Mailer Name: Palomar Health
Date Mailed: January 2016
Palomar Health is a health system serving communities in San Diego County, California. Its bimonthly newsletter, “Prevention Plus,” often highlights one aspect of better health.
They mail several newsletters each year to members of the community, branded HealthSource. This particular piece was created for the New Year. The headline on the outer folded panel of this edition reads: “NEW YEAR NEW YOU.”
Inside, the first full page, when unfolded, asks: “Looking for a little less to love this year?
A couple blocks of copy answer that question. First, they acknowledge that New Year’s resolutions to lose weight may not last long. “Most people throw in the gym towel within a short 2-6 weeks,” it claims.
But, next, it reassures. “Palomar Health is here to do the heavy lifting and help you lose the pounds.” It mentions the success of its bariatric surgery facility as well as its weight loss programs. The rest of the newsletter was six pages. In this newsletter, they listed many of Palomar’s wellness classes for the months of January and February. They grouped the sessions under categories like “Integrative Medicine,” “Childbirth Preparation,” and “”Weight Loss.” Each listing consists of a description, time, location, and a name and picture of the class leader.