Use your mailing list to create a digital audience

February 8th, 2018 by

Did you know that you can use a mailing list to create a digital audience?

You can use your mailing list to create custom audience to Google PPC and Facebook. Or, you can have your mailing list uploaded for addressable geo-fencing for digital display advertising. 

Either way – this is your chance to maximize your targeted mailing list and use it in multiple channels to increase your response rate.

Whether you’re uploading a previous customer file or a prospect list, the Custom Audience tool allow you to reach people through a new channel. At minimum you need: first name, last name, zip code, city, state. *Add in a phone number and email which will increase the match percentage*

The possibilities are endless

  • You have a digital pet marketplace and are about to launch a new product for dog owners. Upload a list of past clients who purchased products for dogs into the custom audience section and run Google and Instagram Ads announcing the new product.
  • You sell In Home Water Treatment Systems and are about to launch a direct mail campaign. For two weeks leading up to the mail drop you can boost a Facebook Post about the values of clean water by using those same names, creating a custom audience and marketing to them.
  • You providing Medicare Supplement Insurance. Use your Turning 65 list and create a custom audience. Market to this group. Be visible so they remember you when they get their Turning 65 birthday mailing.

Integrating digital advertising with traditional methods will increase your response rates.

Both the Google and Facebook platforms give you control over Ad Spend, Duration, and Creative (With approval).

 

Here are the links for uploading a custom audience into Google and Facebook

https://www.facebook.com/business/a/custom-audiences

https://support.google.com/adwords/answer/6379332?hl=en&ref_topic=6296507

Click Here to learn more about having your mailing list geo-fenced for Digital Display Advertising

Download our FREE EBook on growing your business with geo-fencing.

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