Dataman Group Direct – Facebook / Instagram Ads Match Program
Fusing digital with direct mail can increase response rates by 45%. Here is a digital solution to accompany your direct mail campaign.
This program enables marketers to blend their direct mail program with a Facebook or Instagram Ad Campaign, giving prospects multiple touches to improve both branding and response.
This is a custom Private Partner Category built on Experian data, exclusively offered by Dataman Group Direct.
We use the exact same mailing list you order through our office and match to it – so your client’s campaign is truly multi-channel.
Keep in mind that both Facebook and Instagram are matched on an individual level, not household level. Estimate a 40% match rate with our unique matching process – which means you will achieve significant visibility directly on your prospects’ newsfeeds. Consider timing your Facebook ad campaign to launch at the same time as the direct mail hits for added impact.
Each campaign is reviewed and approved by Facebook or Instagram. Neither Facebook nor Instagram releases their data in any situation; therefore we must onboard the data. Allow 10 days for the match & onboarding.
Let the Dataman Group Social Media Marketing Team navigate the matching process for you.
We require the following information:
- Advertiser name and address:
- Advertiser Billing Address:
- Ad Account(s) # to push the audience to
- Campaign Start Date (10 days minimum is needed)
- What should the segment(s) be called- this is exactly how it will appear to the advertiser in Facebook: (Example: Q2 New Lead Integrated)
Once the data is uploaded into the Facebook or Instagram Account, we step out entirely. The ad campaign is run by you, or your representative.