Data Dale Filhaber – Water Marketeer

DataDale Filhaber is well known in the Water Industry for her annual lectures at the Water Quality Association conference, her bi-weekly Blog – Pure Water Profits, as well as her many articles in the Water Industry magazines, such as Water Quality Products and Water Conditioning Products.

Through the years, Dale has trained many dealers in winning direct marketing techniques. The goal is to improve their bottom line, focusing on quality, content and continuity.

Educator, Lecturer & Speaker

DataDale is a frequent presenter at WQA. She has a large following who come to her programs each year. In 2019, she was part of a panel: A Look at Your Dealership in 2025, along with RJ Easton from Culligan Water. DataDale also presented Marketing Water Quality Products to Millennials.

In 2018, DataDale presented at two marketing sessions. The first,  Marketing Water Filtration to the Health Conscious Consumer . She also presented a session on How Water Quality Dealers Can Use the WQA Consumer Opinion Study to Target their Best Customers .

In addition to speaking on direct marketing and lead generation techniques, one of DataDale’s lectures  at  the 2017 WQA “The Latest Buzz in Lead Generation” got rave reviews. Dealers can download that presentation by clicking here.

Data Dale always draws a crowd when she speaks at WQA !

Author, Blogger & Commentator

DataDale has published several books on Lead Generation, the most recent – Lead Generation for Water Quality Dealers – New for 2019 – which was released at last year’s Water Quality Association Conference in Las Vegas.

Just a few of DataDale’s articles helping Water Dealers marketing effectively include:

  • Home-Sweet-Home – Marketing Water Filtration to New Homeowners
  • Water Dealers – Don’t Compete on Price
  • For 2020, the Buzzword is CX – The Customer Experience
  • How Safe is Tap Water for your Dog?
  • Marketing to Women
  • How to Market Water Filtration to Millennials
  • 5 Things You Must Do Every Day to Build Your Business
  • Water Quality Systems & The Toothbrush Test
  • Stop Selling Water Treatment Systems & Start Consulting
  • Using the 2016 WQA Consumer Opinion Study to Refine your Dealership’s Marketing Strategy

Well Educated & Well Connected

DataDale Filhaber is a Listologist. She has been at the forefront of the South Florida marketing scene for over 30 years. Dale is Past-President of the Florida Direct Marketing Association and served on its’ Board of Directors for 25+ years. She lectures on marketing for many industry groups. These include the WQA, Postal Customer Council, American Marketing Association, and Women in Ecommerce. DataDale also lectures at local colleges & universities.

She is involved with many non-profit agencies and serves on several boards.

Dale earned her MPA from New York University and BA from Queens College.

She is a savvy marketer. She has high-tech skills in direct marketing, lead generation, social media, SEO, content creation and web development. Her latest project is working to raise awareness of water scarcity in Rwanda.