The reason that New Homeowner lists for accountants is the best marketing option available is simply that New Homeowners have to file taxes. There are benefits and credits, mortgage interest deductions, real estate taxes and a myriad of other deductions a New Homeowner can file. For many new homeowners, this is their first home and the first time they are faced with this situation.
What do I save, what do I throw out? What can I deduct? What are the latest rules?
Many New Homeowners are brand new to a community and will simply Google “tax preparer” and just call the first person on the list. Unless an accountant is committed to spending thousands of dollars to come up #1 in their market, they need to find another way to stand out from the crowd.
Mailing to New Homeowners in the practice area has always been successful. It is efficient. It is cost-effective. It works.
- A list of New Homeowners starts at $100
- The lifetime value of a new client is in the thousands of dollars.
New homeowner lists for accountants is the easiest marketing program an Accountant or Tax Professional can undertake. It’s like reaching for low hanging fruit.
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