Sitting in the ambulatory surgery waiting room at Bethesda Hospital in Boynton Beach where I am waiting for the surgeon. Ed had surgery on a bone spur and the 5th metatarsal on his left foot and had the choice of different physicians and hospitals for his procedure.
So, we did our research and made our choice and Bethesda got our business because the doctor we ultimately selected used that facility.
Strangely enough our children were both born at Bethesda….our daughter 34 years ago and our son 28 years ago. In those days (sounds like I’m talking about the dark ages) it was the only hospital in South Palm Beach County providing maternity/delivery services.
Nowadays, consumers in our area have many choices with 5 local hospitals offering state of the art birthing facilities. How does a young family make an informed decision – not just about the hospital but even which doctor/medical practice to select….other than letting their fingers do the walking on Google? And, how does a hospital find new patients?
That’s why targeted direct mail is so responsive for hospitals & medical practices looking for new patients. Nowadays, mailing lists offer hospitals entree into very specific (and profitable) households – Pre-Natal families; individuals with specific ailments, such a heart disease or high cholesterol; people who are highly active in terms of sports ( great for joint replacement / orthopedic services) not to mention highly desirable and profitable elective plastic surgery prospects.
New Mover lists are also a top choice for hospitals who want to introduce area newcomers to their offerings including emergency room and physician referral services. There are numerous case studies showing the type of response and profits that Hospitals have generated through on-going, monthly New Mover programs. Call me and I’ll be happy to share with you.
Yes, today’s marketing world has made it easy for Hospitals to market.
They just have to do it!
