Telemarketing in B2B is an effective, acceptable practice. True, we’re not happy when get a call from a telemarketer when we sit down to dinner. However, there is a big difference in how telemarketing is perceived in the work environment.
Rather than an annoyance, telemarketing is an understood and expected form of lead generation and lead nurturing in B2B. Sure, many companies are biased in favor of digital channels because it feels easier. You don’t have to talk to anyone. But, these companies are really missing the boat.
Truth be told, when it comes to B2B Lead Generation, there is no channel as effective as telemarketing. Even though it takes 80 calls on average to get an opportunity, those calls will generate quality leads at a lower cost than any other method of lead generation. And your organization will get valuable feedback in the process.
Businesses who undertake a campaign Telemarketing in B2B need to strategically plan their campaign.
Business owners need to select rich, top quality data. They need to make sure their TSRs are trained for success. And, they need to understand that this is not a one-day event.
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