Last week I spoke before the Broward County PCC, Postal Customer Council, about targeted mailing lists.
While EDDM is a great product, it is not for everyone.
This presentation provided printers and mailers with an understanding of compiled, hotline and response lists and offered some great value-added options they can present to their customers to increase their bottom line.
Some of the targeted mailing lists we reviewed included New Homeowners, Families with Children, Homeowners with Swimming Pools as well as ethnic, modeled credit and cluster segmentation overlays.
The Broward PCC meets each month. The next program is schedule for March 10th with the topic of Irresistible Mail.