Sirius XM direct mail package welcomes new customers with a free trial membership offer.
Many vehicles come with a free trial subscription to the Sirius XM service. This mail piece is triggered when someone buys / leases a vehicle.
The #10 outer envelope and letter tells customers: “Your radio is on NOW”, since the service is already activated.
The prospect is offered a 3-month trial. A bullet-pointed list in the middle of the 1-page letter runs through some of the benefits of the 3-month subscription. For example: “hilarious comedy.” Or another: “Over 140 channels to enjoy anywhere you drive.”
The letter encourages the customer to consult the enclosed “Quick Start Guide” for further information. This Quick Start Guide briefly explains how all of the company’s channels are organized.
Another insert, printed on card stock, is designed for more regular use. It lists all of the service’s channels. They are grouped under their program genre, with a channel number for easy reference.
To roll over into a regular plan, the order form, perfed to the letter, offers several options. Regardless of how they choose to respond, the customer can consult it for pricing and terms.
Make your best effort to convert trial subscribers by using printed pieces to make onboarding easier for the customer.
Thank you to Paul Bobnak, director of Whos Mailing What for this information.