I am so excited to see that all the experts agree that physical mail is predicted to increase.
All of the marketing pundits agree that we are seeing a triumphant return of physical mail. Companies will begin to cut through the abundance of digital media noise by sending their customers unique, physical mail pieces, hoping to stand out from the crowd.
The print industry is offering amazing new options for advertisers, including die-cuts, exciting new textured paper and shiny stock that stands out in the mailbox. Technology has made is easier to use new personalization options that have been proven to increase response.
The key to success remains using finely-tuned mailing lists along with well-thought out creative work, marketing copy & offer specifically created for that target group. Today’s mailing lists offer more target-ability than ever before, giving marketers the chance to really direct their message to the best possible prospect group.
The USPS offers many new options, included informed delivery, which is another reason why direct mail is predicted to increase. By marrying digital with direct mail, the USPS is giving advertisers new opportunities to engage in omni-channel marketing.
We have all learned that no marketing channel stands alone. Direct mail is the conduit.