New Homeowners
Lists – Be First
in the Door
Daily or Weekly New Homeowners Lists Let You Reach People When They Need to Buy
Be first in the door with our New Homeowners Lists. We have data on more than 4 million New Homeowners who buy homes each year.
New Homeowners are an amazing market segment who need a wide range of goods & services and will spend their dollars to get what they need. Even though they may be small in numbers, when it comes to lifetime value, there is no more profitable customer.
New homeowners purchase more products and services in the first six months after moving than an established resident spends in a two-year period.
Be First in the Door with Fresh New Homeowner Leads
Timing is everything. With Dataman Group’s Daily New Homeowner List Feed, you can be first in the door. Our Daily New Homeowner data is available just 2 days after deed filing.
This ultra-fresh list gives you the advantage of reaching new homeowners before your competition even gets a chance.
Why Market to New Homeowners?
New homeowners are one of the most responsive, high-value audiences. They’re actively looking for new providers, products, and services—and they’re ready to spend.
High Engagement:
New homeowners are 5X more likely to respond to offers during their first 6 months.
Big Spending Window:
They’re investing in everything from home improvement and security systems to insurance and pest control.
Brand Loyalty Starts Here:
Be the first to introduce your brand, and you may earn a customer for life.
Dear Dale,
Kudos to the Dataman Group New HomeOwners list. I still have clients from the first list I bought from you 36 years ago. Thanks for helping me grow my practice. Now that’s what you call lifetime value! Robert A. Manela , CPA Manela & Associates
How Much Are New Homeowners Spending?
- $19+ Billion annually on home improvements (Scarborough USA+ Study)
- Up to $30,000 on renovations within the first year (WebFX Home Industry Report)
What New Homeowners Are Buying
Spending in First 30 Days
- Professional Services – 99%
- Furniture – 37% in first month; 60% in 3 months
- Window Coverings – 57%
- Electronics -52%
- Kitchen Appliances – 40%
- Bedding/Mattresses – 33%
Additional first-year purchases:
- Water Conditioners – 72%
- Pest Control – 70%
- Landscaping – 51%
- DIY Supplies – 49% (Home Depot), 45% (Lowe’s)
More Spending Categories
New homeowners also shop for:
- BBQ Grills & Patio Furniture
- Pool Chemicals & Services
- Solar Installations
- Alarm & Monitoring Systems
- Custom Closets & Garage Organizers
- Insurance (Auto, Home, Life)
- Tax Prep, Schools & Church Memberships
Direct Mail Delivers Big Results with New Homeowners
New homeowners check their mail—and they keep what’s relevant. Direct mail stands out because it’s tangible, timely, and trusted.
What gets saved on the counter or fridge?
- Postcards from insurance agents
- Menus and offers from local restaurants
- Welcome offers from dentists and chiropractors
- Magnets from hospitals and medical centers
Postcards Are Perfect: There’s no envelope to open—your message is seen instantly. And now it’s easier than ever to get started.
Try our self-service postcard print & mail tool at http://www.myDMPostcards.com. You can design, print, and mail postcards every week to the latest new homeowners—no hassle, no waiting.
Ideal for Door-to-Door Canvassing
New Homeowners are in “purchase mode.” They’re:
- Opening their mail
- Reading their email
- Talking to door-to-door reps who offer services they may need
One canvasser said:
“Love the new homeowners lists for door-to-door canvassing. 30–40 door knocks a day can get you 3–5 presentations. New homeowners are an awesome group!”
Phone #s and Email Addresses
New Homeowner lists do not traditionally come with phone #s or email addresses because the goal of the New Homeowner list is to get the data to market asap. However, we can append the phone numbers and email addresses to your New Homeowner list as an “after-market” process. Call our office at (800) 771-3282 and ask Scott for details.
Why Dataman Group Direct?
We’ve been supplying new homeowner mailing lists since 1981. We understand this audience—and we know how to help you reach them first.
With Dataman Group, You Get:
- Daily, Weekly, or Monthly Fresh Leads
- Mailable, Verified Addresses (no renters or duplicates)
- Targeted Lists by geography, income, lifestyle, modeled credit, and more
- Multi-Channel Data: direct mail, email, and phones
- Expert Support to help tailor your campaign
Explore Industry-Specific New Homeowner Solutions
New Homeowner Subscriptions
We offer non-duplicating daily, weekly and monthly Subscriptions to our mailing lists of New Homeowners. New Homeowner mailing Lists can also be selected by actual purchase date. This is your opportunity to reach new home owners when they need to buy! Contact us for more info.
Fine-tune your New Homeowners List with these selects:
- Dwelling type: Single Family Home or condo
- Home Purchase Amount
- New vs. Resale transactions
- Mortgage Information
- New Mortgage vs New Equity Spenders
Phone numbers & email addresses can be appended to your file.
E-mailed to you within minutes
Formatted in excel or a label format.
Note: There are no telephone #s available on the traditional list of New Homeowners. That’s because the data is SO new. Our job is to get that new home owner name to you as soon as possible, so you can be first in the door. We recommend mailing to new home owners or stopping by to say hello. Or – ask us about appending telephone numbers and/or e-mail addresses to your New Homeowner Lists as an “after-market” process. Ask Scott in our office for details.
Request Your FREE List Count
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