Marketing to empty nesters is about personalization, stressing value, & providing relevancy.
Advertisers need to keep in these statistics mind, when marketing to empty nesters:
- Empty nesters spend 18 minutes a day reading mail
- 21% use digital technology to respond to direct mail
- 26% have responded to an item of mail in the last 12 months
- 64% agree they would feel less in control without printed copies of important documents
- 39% say they are comfortable living on their present income
- 74% agree you should take responsibility for your own financial security after retirement
Empty Nesters are excellent targets for cars, vacations, theater, concerts & sporting events, electronics, restaurants, health & country clubs, philanthropic causes and financial services.
Many empty nesters have focused on financial planning and have made plans for charitable giving or pre-need arrangements. These Americans also strive to look good and are solid candidates for plastic surgery and cosmetic dental offers.
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