At Dataman Group, we offer well-designed prospect lists that help Roofing companies generate solid LEADs.
For Roofers looking to generate new residential customers leads, we use finely targeted property owner data. These homeowner lists can be overlaid with home year built, roof type and modeled credit score. Those roofers who are looking for commercial prospects, can use our commercial property file. And, for those roofers looking for property management companies, our business list can pinpoint those businesses you need.
Roofers should never spend their precious marketing dollars reaching out to people who aren’t real prospects. Newspapers, ADVO, radio + TV don’t give you the bang for your buck. You need to reach out only those those Homeowners or Businesses in your specific market area who can use your services.
There are over 18 million homes in the US, over 20 years old, with asphalt shingle/composite roofs. You can target them.
Direct marketing to the absolute best prospects is the most cost-effective way to sell new roofs. We call the 2019 marketing strategy “omni-channel“. An omni-channel marketing strategy refers to the concept of providing a seamless user experience across all channels relevant to the buyer’s journey. The term emphasizes a shift in the way people progress through the marketing funnel. Basically, it means that consumers look at messages in different ways and all the message need to jive. Mail, phone, email, Facebook advertising are just some of the portals.
Your job is to target your best prospects and reach out to them in a variety of ways. Repetition counts and the key is repeating your message using multiple marketing channels.
Most importantly, direct mail and telemarketing continue to be two of the top methods used by the Roofing Industry to generate qualified leads.