The term outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing is the opposite of inbound marketing, where the customers find you when they need you.
So, let’s talk honestly about outbound marketing. Today’s audience doesn’t want to be bothered. We mute television commercials, ignore online pop-up ads, and we “spam” emails that try to market to us. Facebook users usually ignore those targeted ads that show up in their news feed, on the rails of our Internet home pages, and our search engine results. We hang up on telemarketers.
Business are focusing on inbound marketing and churning out “valuable content” all over the place in hopes of generating precious leads. But, eventually, marketers hit a point where inbound marketing is no longer bringing in the numbers they want. What happens then? Time to reconsider the Outbound Marketing channels.
Very often, you need to go knocking on your prospects’ doors directly. And sometimes, that’s the best way to generate new leads.
Outbound Marketing options:
- Direct Mail – using quality mailers, brochures, catalogs
- TV/radio commercials
- Telemarketing/Cold Calling
- Press Releases – for digital SEO as well as print
- Newspaper Advertising
- Trade Shows
- Branded Products – magnets, key chains, pens, etc.
- Door-to-Door Canvassing
Want to learn more? Read Lead Generation Made Easier. Click here for a link to a free download.
BTW – you can also read more at http://www.business2community.com/strategy/outbound-marketing-still-works-01682925#LcrVevTeoMykz1Mb.99