Every insurance agent has to consider how they are generating supplemental Medicare insurance leads. For Insurance Agents who specialize in health and supplemental Medicare insurance, it’s a highly competitive world. Agents are not just competing against other insurance agents, but the AARP as well.
The most important take away is that insurance agents can not wait for people to come to them. They need to aggressively seek out new prospects. They have to intelligently market the open enrollment products and Medicare supplement policies they offer.
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When it comes to generating Supplemental Medicare Insurance leads:
- Turning 65 Lists are available in every market
- They can be sequenced in month of birth order so you can reach them at the right time
- Agents do best when they mail to them several times, starting 6 months out
- Watch DataDale’s You-Tube Video on generating Supplemental Medicare Insurance Leads
In lead generation, the key is to take that cold list and narrow down the possibilities to create a workable list of solid prospects. These prospects can be used for direct mail, telemarketing, email or digital advertising.
Self-Generated Leads
These are the best leads. You have marketed to a group of Turning 65-ers. Since this data triggers a response, we call it trigger data. I love this data because we all know that people who are turning 65 have to sign up for Medicare. And, the sign up is time sensitive.
So, you’ve done a good job reaching out to the Turning 65-er t the right time. Hooray, one of your prospects has responded to your marketing outreach. They have filled out a form on your website, indicating that they want more information about the insurance you offer.
Now that they have filled out the form on your website, you need to contact them right away. According to a study by Lead Connect, 78% of customers buy from the company that responds to their inquiry first. That means that time is of the essence when it comes to working with interested leads.
Lists, Prospects and Leads
Lists, Prospects and Leads – Do you Understand the Difference? Click HERE to learn more
We have lots of tips for marketing to the Turning 65-ers. Want to read them? Click HERE.