EMAIL DEPLOYMENT SERVICES
Dataman Group Direct’s E-Division provides our clients with e-mail list rental & email deployment services. Our job is to make it easy for you – all you need to do is provide the html ad, the from line, subject line, list of seed names for the test and broadcast and we can get it out the door for you – quickly, efficiently, no muss-no fuss!
Our Highly Acclaimed E-Division offers multi-channel marketing opportunities, specializing in permission based opt-in email and postal data usage. We work directly with the actual aggregator of the data, the direct source. Our qualified membership database consists of global consumer and business to business records. All of the data is self-reported and compiled in accordance with the Can-Spam guidelines.
What sets us apart is our behavioral targeting methodology used to enrich the data. By using these behavioral targeting and surveys, Dataman Group Direct has the capability of reaching your client’s prospective customers in an extremely precise and cost-effective manner. With hundreds of key micro-targeting factors, we can custom create specific demographic or interest-based lists.
What Makes Our Data So Unique?
Data hygiene, infrastructure, and a team of marketing and IT professionals are what enable us to enjoy our leadership in the data industry.
Q: Where do the opt-in email addresses come from?
A: All of our data is aggregated through our networks, affiliates and strategic partnerships. We take a person’s self-reported, opt-in information from warranty cards, online registrations, e-newsletters, and surveys, and we bounce that information against all the major data sources. We then cross-reference, or overlay that information, against the databases we currently manage to find other interests. This process is called data profiling.
We have over 700 different selects to choose from, including: age, income, location, presence of children (POC), ages of children, ethnic backgrounds, type of vehicle ownership, specific interests and lifestyles.
Q: In what age category do you have the greatest number of email addresses?
A: We have over 220 million opted-in email addresses. The education vertical is significant for us (ages 18-24), but the greatest number would be our 24-55 age group.
Q: What is your average response rate for an email campaigns?
A: On average, our data performs at 10-15% open rate with a click-to-open rate of 10-20% of the total amount sent. The conversion rates are truly determined by the offer and the “call to action”. The most effective way to realize your ROI, is by doing a match-back. We do match-backs for many of our clients by using their transactional information.
Permission-Based Email Deployment Solutions
When tailoring a list for a client, we evaluate a number of factors, such as selecting the right data based on your unique needs, message, and targets. In addition, we evaluate each list by determining its mailing frequency and past performance to optimize your overall results. Our data acquisition team continuously explores new relationships, services and selection capabilities to keep our 90+ million opt-in records fresh and responsive.
RESPONSIVE & DELIVERABLE DATA is what makes our E-data different
- Deliverability – We guarantee 100% delivery of your email campaign. If a message is bounced back, it will be replaced with a valid deliverable address immediately.
- Pristine Data Hygiene – Daily scrubs and weekly passes of our data are done through the ECOA (email change of address).
- Largest data variable selects in the marketplace – With hundreds of selects to choose from like Age, Income, Location, even specific Interests and Lifestyle Profiles we have your target ready.
- True CAN-SPAM Compliance – We use 100% guaranteed opt-in lists.
- Real Time-Online Tracking-Our clients can now benefit from real-time online tracking, which provides total transparency of delivery. We guarantee 100% delivery of our proprietary email deployment campaigns. We can test, deploy and track a campaign all in the same day! Ask us to email you a sample of our Tracking Report.
Pricing for an E-mail List Rental & Deployment Program varies, depending on the complexity of the list.
While the advertiser typically provides their own html ad, creative services are always available. Want some Helpful Tips on creating your HTML Ad?
For more information on this, call the Dataman Group office ask speak to DataDale or DataScott.