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October

Special

100 FREE Names for every 500 Names Purchased

to redeem this offer
call us at:
(800) 771-3282

Dataman Group's Church Outreach Program

What every church needs to know about reaching out....

Finding new parishoners becomes increasingly more difficult in today's highly competitive market. But Churches, like any other businesses, have no choice but to prospect. Without replacing those members lost by attrition, church membership and attendance will drop severely.

The spiraling costs of advertising have made it costprohibitive for newspaper ads and inserts. Churches must conserve valuable dollars and spend their efforts reaching out only to those prospects with the most likelihood of joining their organization. Direct Marketing is the key to your success! We can help you pinpoint those special groups that are most likely to need your Church's services. This way, the only dollars you are spending are directed solely at the groups you want to attract.

NEW HOMEOWNERS AND NEW MOVERS There are new families moving into your market each month. These are your most important prospect group! Often, they have moved from another state or county. They are looking for information about local establishments, whether it be a dentist, school or church. It's up to you to contact the newcomers as soon as they move into your market. Every Church must have a Welcome Program that addresses this special group, so newcomers can be contacted, invited to the Church and followed up in an organized, continuous fashion.

CREATE A WELCOME PROGRAM

A growing Church must place a priority on reaching new people. The Church must cultivate a warm, friendly relationship with people and the time to do this as as soon as they move into the area.

A standing Welcome Committee needs to be established that follows up on area newcomers with a combination of direct mail and telephone outreach.

DIRECT MAIL

Envelope & stationary should be pre-printed with Church name, address, phone # and, if available, website location. The letterhead should contain an appropriate welcome line which should also appear on the envelope. Many readers will judge the Church by the quality of paper and appearance of this letter. This is your first introduction to your prospect, make sure you are putting your best foot forward! The letter should be signed by the chairperson of the Welcome Committee as well as the appropriate member of the clergy. Enclose a brochure or literature sharing the purpose, program, events and outreach of the Church. Be deadline sensitive. If registration for Early Childhood programs are coming up, make sure the newcomers know about it. If you are mailing before Easter, consider enclosing the Easter Service schedule. If the Church has a newsletter, make sure that newcomers receive at least four isues. If a follow-up telephone call is planned, be sure to inform the reader that a Church volunteer will be calling in a few days.

SUMMARY

The Direct Mail level of contact is a one-way communication method. Direct mail does not provide any feedback, but has a 90-95% guarantee for reaching your prospects with foundational information.

TELEPHONE SURVEY: YOUR BEST BET

The telephone is the #1 sales tool for marketing products and services. Even with the recent Do Not Call legislation, telephone outreach remains the Church's single best tool for reaching out to new prospects. Telephone contact enables the Church to share a greeting from it's lay volunteers, identify the prospect's background and affiliation, seeks to clarify information communicated in the letter, answer questions and seeks to qualify the interest in the Church for further contact. A warm, friendly call from the local Church will do wonders to help the newcomer feel welcomed in their new neighborhood!

Volunteers on the Welcome Committee are the best group to make the calls. By dividing up the list between committee members, no-one should be overburdened. Allow the committee 2 weeks to complete their calls from their monthly Newcomer List. The caller will seek to talk to an adult member of the household and introduce his/herself. The Committee, along with staff, should prepare a script to be used by the caller. A training session should be held for all involved. Invite the prospect to visit the Church and take a tour of the facility. Set up an appointment to meet the clergy. Consider offering a welcome gift as an incentive.

PERSONAL HOME VISITS

This level of involvement builds on both the direct mail and telephone survey. Personal home contact affords the most visible results and should be seriously considered. Community captains may be assigned to make a brief get-acquainted visit. A welcome gift should be brought to the newcomer, whether it be a cake, tickets to an upcoming concert or a welcome gift purchased specifically for that purpose.

PARENTS OF NEW BABIES

The birth of a child offers the Church unique outreach opportunities. This is your chance to congratulate the new parents, provide an appropriate baby gift (consider a bib with the church name on it), and lay the groundwork for participation in the Church's early childhood or camping programs. The birth of a child is an occasion that encourages self-examination and this is a perfect time for the Church to reach out! Dataman Group offers monthly New Parent lists that can be used for either direct mail or telephone outreach.

CHURCHES & THE FEDERAL DO NOT CALL LIST

As non-profit organizations, Churches are exempt from the recently enacted Telemarketing Sales Rules. However, each Church needs to make an informed decision as to whether or not they want to contact those households on the Federal Do Not Call registry. Generally, calls from a local Church will be warmly accepted, however there are many people who are adamant about not receiving calls. The law does require that all telephone marketers register with the Federal Trade Commission. Churches should register for an exempt Subscription Account

OTHER KEY PROSPECT GROUPS FOR CHURCHES

The list professionals at Dataman group know that there are certain groups that need to be affiliated with a Church more that other groups:

Families with Children
Single Parent Families
Seniors
Empty Nesters

And, we also know that there are certain groups that the Church needs more than others:

Affluent Families
Singles
Families with school & camp aged kids

Today's mailing lists let us target these groups with great precision. You can select your prospects by age, income, presence of children, as well as ethnic surname! This is your opportunity to extend the hand of friendship in your community!

RULES OF THUMB...CHURCHES ARE NO DIFFERENT

You need to contact your prospects more than once for them to remember you! Change your offer so they don't get bored, but stay in touch with your prime prospects!
The more you know about your prospects the better. Target your marketing technique and offer to the specific group you're looking to reach. Seniors respond best to well-written direct mail letters. Younger singles respond best to e-mail.. Families with new babies response best to offers made with baby gifts.
Cross sell within our own membership. Often early childhood parents may have interests in cultural arts.
Never assume that your members are aware of registration deadlines or that they know what time services are held.
Be sure to drop off information about your Church at the local Chamber of Commerce, library and with local realtors.
The combination of direct mail, followed up by a telephone call with be your most responsive marketing technique.

SPECIAL OFFER FOR CHURCHES ONLY $50.00 OFF PURCHASE OF 5,000 NAMES WITH

THIS COUPON ONLY

A sample mail piece and/or telemarketing script is required for approval.

Call Dale at Dataman Group (800) 771-3282 for counts, additional information and pricing.