TOP PROSPECTS FOR LONG TERM CARE INSURANCE POLICIES

Individuals who will be Turning 50 are the #1 response group for Long Term Care Insurance policy sales.

Insurance agents can select this list in their specific market area either by zip-code, county or state. The Turning 50 list is sequenced in month order, beginning with the month you select.

Direct mail is the best medium to reach people who are Turning 50.

Dataman Group Lead Tip: Smart Long Term Care Insurance marketers mail to these prospects twice: 60 days before their birth month, following up with a reminder 30 days before. Turning 50 lists really work!

Key Statistics to Support Long-Term Care Marketing to Turning-50s:

• 70% of people turning age 65 will need some form of long-term care services in their remaining years. — U.S. Department of Health and Human Services
• People in their early 50s are the ideal target for LTC planning:
  – Premiums are significantly lower when policies are purchased in your 50s vs. 60s.
  – According to the American Association for Long-Term Care Insurance (AALTCI), applicants under age 55 have the highest approval rates for coverage.
• Only 7.5 million Americans have LTC insurance — less than 3% of the population. – Forbes, 2024
• 52% of people over age 50 worry they won’t be able to afford long-term care. – Genworth Financial Survey
• Cost of care is rising fast:
  – The average annual cost of a private room in a nursing home: $116,800.
  – Home health aide: over $61,000/year. – Genworth Cost of Care Survey, 2024
• Tax advantages:
  – Long-term care insurance premiums may be tax-deductible based on age and adjusted gross income.
  – Many Turning 50 households are in peak earning years and can benefit from these deductions.

Turning 50 as a Marketing Opportunity:

Turning 50 isn’t just a milestone—it’s a marketing opportunity. These consumers are thinking about aging, finances, and health. Use Dataman Group’s accurate Turning 50 Lists to reach motivated prospects while rates are still affordable and approval is more likely.

Scrubbed telephone #s and email addresses are available for a portion of the file.  

 This data is sourced from our National Consumer Database. You can be assured of the high quality and accuracy of the information.

P.S. If you don’t have a letter to use, take a look at these Sample LTC Letters.