List

Description

Counts

Self-concept

1809

Affectionate, passionate, loving

8,581,010

1810

Amicable, amiable, affable, benevolent

9,034,062

1811

Awkward, absent-minded, forgetful

5,044,771

1812

Brave, courageous, daring, adventuresome

8,091,002

1813

Broad-minded, open-minded, liberal

9,176,805

1814

Creative, inventive, imaginative

8,434,955

1815

Dominating, authoritarian, demanding

6,865,847

1816

Efficient, organized, diligent

9,046,727

1817

Egocentric, vain, self-centered

5,271,304

1818

Frank, straightforward, outspoken

8,218,115

1819

Funny, humorous, amusing, witty

8,416,439

1820

Intelligent, smart, bright

8,662,092

1821

Kind, good-hearted, warm-hearted

9,023,814

1822

Refined, gracious, sophisticated

8,000,095

1823

Reserved, conservative, quiet

8,316,067

1824

Self-assured, confident, secure

8,282,398

1825

Sociable, friendly, cheerful, likeable

8,962,106

1826

Stubborn, hard-headed, headstrong

7,754,194

1827

Tense, nervous, high-strung, excitable

7,169,563

1828

Trustworthy, competent, reliable

9,094,860

Beliefs/Attitudes

1829

Perfectly happy with standard of living

9,094,860

1830

Willing to volunteer time to an environmental organization

7,807,224

1831

Believe that in a job security is more important than money

8,451,856

1832

Like to try out new food products

8,649,620

1833

Believe that nearly always worth paying extra for quality goods

8,770,131

1834

I enjoy taking risks

8,084,248

1835

I like to behave as I please without worrying about other's opinions

8,353,394

1836

Money is the best measure of success

7,907,684

1837

I prefer to spend a quiet evening at home over going out

9,056,888

1838

How I spend my time is more important than how much money I make

8,848,972

1839

It is more important to do your duty than to live for your own enjoyment

8,707,770

1840

I'm willing to sacrifice time with my family in order to get ahead

7,302,812

1841

I feel very alone in the world

7,024,731

1842

I worry a lot about myself

7,534,315

1843

There's little I can do to change my life

7,696,195

1844

I entertain more often on the spur of the moment

8,161,353

1845

If I won the lottery I'd never work again

8,804,451

1846

Pornographic movie houses and shops should be shut down

8,952,009

1847

I hate doing housework

7,682,855

1848

I am good at fixing mechanical things

8,564,674

1849

I do some sport/exercise at least once a week

8,972,064

1850

I enjoy eating foreign foods

8,699,902

1851

I am a workaholic

6,798,565

1852

Homosexuals shouldn't be allowed to teach in public schools

8,446,100

1853

I like spending most of my time at home with my family

8,546,387

1854

It's important for me to attend religious services

8,951,440

1855

I'd rather have a boring job than no job at all

8,511,517

1856

I really enjoy cooking

8,722,601

1857

I only give flowers when I can't think of any other present

6,492,605

1858

I consider myself to be a conservative, evangelical Christian

8,747,784

1859

I consider myself to be more pro-life than pro-choice

8,174,332

1860

There is too much sponsorship of the arts and sporting events

8,661,498

1861

I really enjoy shopping for clothes

7,988,053

1862

The kitchen is the most important room in my home

8,277,582

1863

I'm always lookin for new ideas to improve my home

8,037,569

1864

I decide what I want before I go shopping

8,924,904

1865

I recycle paper, glass, cans, etc. because it is required by law

8,930,663

1866

I enjoy watching religious television programs

8,464,817

1867

On the whole, people get what they deserve

7,984,937

1868

I'm always the first among my friends to have latest electronic equipment

5,096,918

1869

I'll pay just about anything for an electronic product I really want

5,389,256

1870

I like to get as much info as possible about an electronic product before I buy

8,856,634

1871

I always shop for the best deal in electronic equipment

8,477,455

1872

My friends often ask for my advice before buying electronic equipment

6,950,095

1873

Computers confuse me, I will never get used to them

8,648,941

1874

I always ask my friends advice before I buy any electronic equipment

7,218,580

Finances

1875

I'll pay any price for good financial advice

4,389,379

1876

I like to know as much as possible about a financial service/investment

9,270,966

1877

I always shop for the best deal in financial/investment services

8,184,132

1878

My friends or associates often ask for my advice in financial matters

6,396,990

1879

I feel financially secure

8,988,866

1880

I know nothing about finances and investments

7,954,689

1881

Investing in the stock market is too risky for me

8,370,683

1882

I like other people to think I am a financial success

6,527,202

1883

I'm careful with my money

8,902,831

1884

I'm no good at saving money

7,806,077

1885

I tend to spend money without thinking

7,279,701

1886

I don't like the idea of being in debt

9,071,490

1887

I am very good at managing money

8,629,158

Health & Nutrition

1888

I'm always the first to try a new health food or nutritional product

5,401,628

1889

I'll pay just about anything when it concerns my health

7,935,376

1890

I like to know as much as possible about ingredients before I buy food

8,639,034

1891

My friends always ask for my advice about health and nutrition

4,443,601

1892

I will spend whatever I have to, to make myself look younger

5,198,022

1893

I agree with the increasing bans on cigarette smoking

8,905,657

1894

I work at eating a well-balanced diet

8,585,896

1895

I don't often have the time to prepare and eat healthy meals

7,858,056

1896

I'll try any new diet

5,306,824

1897

I know I should exercise more than I do

8,969,904

1898

I try to eat healthier food these days

9,127,165

1899

I make sure I exercise regularly

8,983,101

Media

1900

I find TV advertising interesting and it gives me something to talk about

7,483,158

1901

Magazines are my main source of entertainment

4,270,345

1902

I rely on radio to keep me informed

7,304,069

1903

I find some TV advertising OK but I think quite a lot of it is devious

8,751,228

1904

I trust the information I read in newspapers

5,272,915

1905

If I could not have cable I wouldn't watch TV

7,039,710

1906

I rely on TV to keep me informed

8,457,218

1907

Most magazines are worth the money

5,498,082

1908

Television is my main source of entertainment

8,638,955

1909

There are TV programs that I arrange my schedule around

8,278,408

1910

I listen to the radio when I need a quick news update

8,020,922

1911

Nearly all TV advertising annoys me

8,626,776

1912

Radio is my main source of entertainment

5,505,534

1913

I rely on newspapers to keep me informed

8,261,802

1914

I often read ads in magazines just out of curiosity

6,478,479

1915

I value the local paper because it covers local news

8,474,217

1916

Quite often I find TV advertising more entertaining than the programs

6,771,687

1917

I rely on magazines to keep me informed

3,990,511

1918

Cable TV has too many channels, I never know which one to choose

7,883,991

1919

I enjoy reading ads in magazines

6,300,757