MERCHANDISE MAIL & PHONE BUYERS
Types of Products/Services
| List | Description | Counts |
|---|---|---|
|
0291 |
Auto Accessories |
6,285,503 |
|
0292 |
Books |
8,186,305 |
|
0293 |
Greeting Cards or Stationary |
4,242,271 |
|
0294 |
Cosmetics |
4,047,206 |
|
0295 |
Records/CDs/Tapes/Videos |
8,023,871 |
|
0296 |
Computer Hardware |
3,606,058 |
|
0297 |
Computer Software |
6,156,435 |
|
0298 |
Stereo Equipment |
971,590 |
|
0299 |
Other Electronic Equipment (not Computer or Stereo) |
2,325,464 |
|
0300 |
Magazines |
7,356,363 |
|
0301 |
Photo Processing |
2,167,232 |
|
0302 |
Food |
6,550,551 |
|
0303 |
Costume Jewelry |
4,229,815 |
|
0304 |
Fine Jewelry |
2,118,239 |
|
0305 |
Shoes or Boots |
6,126,467 |
|
0306 |
Clothing |
8,816,860 |
|
0307 |
Curtains, Bedspread or Linens |
5,438,797 |
|
0308 |
Needlecraft Kits & Supplies |
1,692,610 |
|
0309 |
Craft Kits & Supplies (not Needlecraft) |
1,255,457 |
|
0310 |
Toys |
5,881,603 |
|
0311 |
Exercise Equipment |
1,678,686 |
|
0312 |
Health/Medical Items |
5,902,719 |
|
0313 |
Vitamins |
6,269,957 |
|
0314 |
Camping/Hunting Equipment |
2,514,822 |
|
0315 |
Sporting Goods |
4,997,459 |
|
0316 |
Gardening Equipment/Tools |
2,908,643 |
|
0317 |
Flower Seeds/Bulbs/Vegetable Seeds/Trees & Plants |
6,324,955 |
|
0318 |
Workshop Tools |
2,904,751 |
|
0319 |
Coins (numismatic) or Medallions |
2,398,330 |
|
0320 |
Decorative/Commemorative Plates |
1,485,837 |
|
0321 |
Figurines (porcelain, pewter, bronze) |
3,059,584 |
|
0322 |
Furniture |
2,135,840 |
|
0323 |
Cookware & Kitchen Accessories |
4,975,788 |
|
0324 |
Insurance |
3,702,119 |
|
0325 |
Travel, Tourism & Vacation Information |
7,428,224 |
|
0326 |
Educational Programs |
1,338,385 |
|
0327 |
Credit Cards |
5,745,417 |
|
0328 |
Banking/Investment Information |
3,385,694 |
|
0329 |
Stocks/bonds/mutual funds |
4,448,507 |
Media Type Ordered From
| List | Description | Counts |
|---|---|---|
|
0330 |
Magazine Offer |
7,911,123 |
|
0331 |
Newspaper Offer |
5,560,790 |
|
0332 |
TV Infomercial Offer |
5,944,872 |
|
0333 |
TV Offer (non-informercial) |
5,725,713 |
|
0334 |
Radio Offer |
1,790,514 |
|
0335 |
Catalog Offer |
9,229,314 |
|
0336 |
Direct Mail Offer (non-catalog) |
7,868,582 |
Dollar Volume of Mail/Catalog/Phone Orders
| List | Description | Counts |
|---|---|---|
|
0338 |
Spent $1000+ on Mail Orders |
2,573,198 |
|
0339 |
$500 to $999 on Mail Orders |
2,322,598 |
|
0340 |
$200 to $499 on Mail Orders |
5,636,483 |
|
0341 |
$100 to $199 on Mail Orders |
7,241,488 |
|
0342 |
$99 or less on Mail Orders |
7,717,230 |
|
0343 |
$500+ on Catalog Orders |
8,774,810 |
|
0344 |
$100 to $499 on Catalog Orders |
8,868,888 |
|
0345 |
$99 or less on Catalog Orders |
8,146,230 |
|
0346 |
Spent $1000+ on Phone Orders |
5,726,516 |
|
0347 |
$500 to $999 on Phone Orders |
6,485,601 |
|
0348 |
$200 to $499 on Phone Orders |
7,863,339 |
|
0349 |
$100 to $199 on Phone Orders |
7,755,927 |
|
0350 |
$99 or less on PHone Orders |
8,123,327 |
Multiple Purchases
| List | Description | Counts |
|---|---|---|
|
0337 |
Catalog Multiple Purchases (6+ times in the past year) |
8,052,044 |
Order By Title
| List | Description | Counts |
|---|---|---|
|
0351 |
Coldwater Creek |
5,440,917 |
|
0352 |
Damark |
1,081,734 |
|
0353 |
Domestications |
1,700,745 |
|
0354 |
Eddie Bauer |
6,552,791 |
|
0355 |
Fingerhut |
4,961,354 |
|
0356 |
Fredrick's of Hollywood |
968,170 |
|
0357 |
International Male |
177,511 |
|
0358 |
J. Crew |
4,722,895 |
|
0359 |
J. Jill |
2,073,062 |
|
0360 |
JC Penny |
7,924,472 |
|
0361 |
Land's End |
7,650,058 |
|
0362 |
Lane Bryant |
3,850,153 |
|
0363 |
LL Bean |
7,680,856 |
|
0364 |
Omaha Steaks |
2,373,134 |
|
0365 |
Sears |
4,622,274 |
|
0366 |
Sharper Image |
1,947,784 |
|
0367 |
Spiegel |
3,222,434 |
|
0368 |
Talbot's |
2,946,584 |
|
0369 |
Victoria's Secret |
6,524,912 |
|
0370 |
Blair |
6,181,085 |
|
0371 |
Cabela's |
3,983,927 |
|
0372 |
Lillian Vernon |
6,796,862 |