List

Description

Counts

Types of Products/Services

0291

Auto Accessories

6,285,503

0292

Books

8,186,305

0293

Greeting Cards or Stationary

4,242,271

0294

Cosmetics

4,047,206

0295

Records/CDs/Tapes/Videos

8,023,871

0296

Computer Hardware

3,606,058

0297

Computer Software

6,156,435

0298

Stereo Equipment

971,590

0299

Other Electronic Equipment (not Computer or Stereo)

2,325,464

0300

Magazines

7,356,363

0301

Photo Processing

2,167,232

0302

Food

6,550,551

0303

Costume Jewelry

4,229,815

0304

Fine Jewelry

2,118,239

0305

Shoes or Boots

6,126,467

0306

Clothing

8,816,860

0307

Curtains, Bedspread or Linens

5,438,797

0308

Needlecraft Kits & Supplies

1,692,610

0309

Craft Kits & Supplies (not Needlecraft)

1,255,457

0310

Toys

5,881,603

0311

Exercise Equipment

1,678,686

0312

Health/Medical Items

5,902,719

0313

Vitamins

6,269,957

0314

Camping/Hunting Equipment

2,514,822

0315

Sporting Goods

4,997,459

0316

Gardening Equipment/Tools

2,908,643

0317

Flower Seeds/Bulbs/Vegetable Seeds/Trees & Plants

6,324,955

0318

Workshop Tools

2,904,751

0319

Coins (numismatic) or Medallions

2,398,330

0320

Decorative/Commemorative Plates

1,485,837

0321

Figurines (porcelain, pewter, bronze)

3,059,584

0322

Furniture

2,135,840

0323

Cookware & Kitchen Accessories

4,975,788

0324

Insurance

3,702,119

0325

Travel, Tourism & Vacation Information

7,428,224

0326

Educational Programs

1,338,385

0327

Credit Cards

5,745,417

0328

Banking/Investment Information

3,385,694

0329

Stocks/bonds/mutual funds

4,448,507

Media Type Ordered From

0330

Magazine Offer

7,911,123

0331

Newspaper Offer

5,560,790

0332

TV Infomercial Offer

5,944,872

0333

TV Offer (non-informercial)

5,725,713

0334

Radio Offer

1,790,514

0335

Catalog Offer

9,229,314

0336

Direct Mail Offer (non-catalog)

7,868,582

Dollar Volume of Mail/Catalog/Phone Orders

0338

Spent $1000+ on Mail Orders

2,573,198

0339

$500 to $999 on Mail Orders

2,322,598

0340

$200 to $499 on Mail Orders

5,636,483

0341

$100 to $199 on Mail Orders

7,241,488

0342

$99 or less on Mail Orders

7,717,230

0343

$500+ on Catalog Orders

8,774,810

0344

$100 to $499 on Catalog Orders

8,868,888

0345

$99 or less on Catalog Orders

8,146,230

0346

Spent $1000+ on Phone Orders

5,726,516

0347

$500 to $999 on Phone Orders

6,485,601

0348

$200 to $499 on Phone Orders

7,863,339

0349

$100 to $199 on Phone Orders

7,755,927

0350

$99 or less on PHone Orders

8,123,327

0337

Catalog Multiple Purchases (6+ times in the past year)

8,052,044

Order By Title

0351

Coldwater Creek

5,440,917

0352

Damark

1,081,734

0353

Domestications

1,700,745

0354

Eddie Bauer

6,552,791

0355

Fingerhut

4,961,354

0356

Fredrick's of Hollywood

968,170

0357

International Male

177,511

0358

J. Crew

4,722,895

0359

J. Jill

2,073,062

0360

JC Penny

7,924,472

0361

Land's End

7,650,058

0362

Lane Bryant

3,850,153

0363

LL Bean

7,680,856

0364

Omaha Steaks

2,373,134

0365

Sears

4,622,274

0366

Sharper Image

1,947,784

0367

Spiegel

3,222,434

0368

Talbot's

2,946,584

0369

Victoria's Secret

6,524,912

0370

Blair

6,181,085

0371

Cabela's

3,983,927

0372

Lillian Vernon

6,796,862