BOOK & MUSIC PREFERENCES

1443

Contemporary pop/rock vocal or rock bands

8,812,408

1444

Heavy Rock

8,277,982

1445

Alternative rock

8,714,059

1446

Country

8,172,049

1447

Contemporary country

8,514,754

1448

Gospel

7,307,098

1449

Traditional soul, rhythm & blues

6,766,974

1450

Contemporary black/rap

7,472,354

1451

Traditional jazz

7,928,570

1452

Contemporary jazz

6,616,085

1453

Classical

8,268,105

1454

1940's/1950's/1960's pop

6,615,958

1455

1960's rock

6,510,725

1456

1970's rock

7,568,145

1457

Broadway cast, movie, or TV soundtrack

7,917,004

1458

Comedy

5,684,740

1459

Belong to records/discs/tapes club

7,972,064

1460

Joined a club through magazine or newspaper ad

5,860,547

1461

Joined a club through direct mail solicitation

5,950,835

1462

Audio tapes for recording

8,468,821

1463

Bought 10+ CD's in the last year

7,831,459

1464

Bought 10+ audio cassettes (pre-recorded) in last year

2,929,509

1465

Belong to a book club

8,039,991

1466

Bought 10+ paperback books in last yera

6,645,576

1467

Bought mystery books

8,140,685

1468

Bought romance books

6,413,534

1469

Bought science fiction books

7,857,998

1470

Bought personal/business self help books

8,388,324

1471

Bought religious books (not Bible)

7,034,959

1472

Bought cookbooks

8,337,983

1473

Bought children books

8,178,729

1474

Bought most often at audio/video stores

8,731,640

1475

Bought most often at department or discount stores

8,500,987

1476

Bought most often at book stores

5,949,388

1477

Bought most often at record, CD, or tape stores

8,606,589

1478

Bought most often from TV mail or phone offers

5,623,950

1479

Bought most often from record/CD/tape clubs

7,594,024

1480

Bought most often online

4,932,668